Behind the Brand: Alice Wheeler London
Luxury Travel Accessories - For You, From London
JOURNAL / JUL 26, 2025
British brand, Alice Wheeler London, is a long-established family-run business that has grown into a modern, international design company known for their luxury travel accessories.
Each product is designed in-house by Alice and her small team, with a strong focus on quality craftsmanship, longevity, and timeless aesthetics. Whether you're jet-setting overseas or organising your everyday essentials, Alice Wheeler London accessories are crafted to be both practical and elegant. Their collections are known for blending style and function — offering classic shapes in thoughtful colour palettes, premium materials, and elevated finishes like gold-toned hardware and durable vegan leathers.
Their emblem is a honeybee – a symbol of unity, and a reminder to take care of each other and our environment; something dear to Alice’s heart.


Alice Wheeler London X Sills + Co
While travelling through the Midlands of England, Caroline Sills discovered the Alice Wheeler range. She purchased a set for herself, using it during her travels, and loved it so much she decided to bring the brand back to New Zealand – making Alice Wheeler London travel accessories a part of the Sills + Co offering.
What resonated most with Caroline — and with the wider Sills + Co team — was how effortlessly Alice Wheeler designs aligned with the Sills + Co philosophy: considered, timeless, and beautifully made. These are pieces that elevate the everyday while standing the test of time. Their thoughtful design also makes them wonderful gifts, and we’re delighted to now offer a curated selection in-store and online.
01 Deutzia ‘Mont Rose’ in blossom 02 Caroline's family from Northampton 03 Caroline at St Peter's Church in Wolfhampcote 04 The family cottage 05 Caroline and Lloyd Sills

01

02

05

03

04
The Signature Train Case
The signature Alice Wheeler London Train Case is a restoration from a bygone era of luxury. An ornate yet practical travel staple, the aptly named Train Case rose to prominence with the advent of train travel in the early 20th century. Women would carry these compact, structured cases for makeup, jewellery, and other small essentials on long train journeys, keeping their belongings protected and beautifully organised.
Today, the Train Case has made a stylish return. Whether you use it while travelling or on your vanity at home, it remains just as functional — with its structured frame, zipped compartments, and wipeable lining. The case holds its shape, travels well, and looks just as elegant on the go as it does in your home.
Offered in a variety of colours and finishes, from subtle Natural tones to bright and fun Orange, each Alice Wheeler Train Case includes signature touches like their embossed bee emblem — a mark of quality and intention.

Travel Essentials
Beyond the Train Case, the wider Alice Wheeler London range includes a variety of travel accessories designed to simplify and elevate your packing experience. These accessories help you travel with ease and style, bringing both order and beauty to life on the move.
Whether you’re gifting someone special or updating your own travel essentials, Alice Wheeler London pieces are designed to last and be loved for years to come.
Our favourite is the Alice Wheeler London Beauty Case, especially for everyday use so you can switch between handbags with ease.
Explore the full Alice Wheeler London collection exclusively with Sills + Co in New Zealand.


Alice Wheeler London