Behind the Brand: Aleph Beauty
All About Aleph
JOURNAL / SEPT 10, 2025
At Sills + Co, we are proud to have stocked Aleph Beauty for over four years now - a brand that has redefined what clean beauty means in New Zealand and beyond.
Pronounced “Ahh-lef”, this local brand blends skincare-infused formulas, high-performing pigments, and a steadfast commitment to sustainability. The result is a collection of multi-functional, cruelty-free products designed to simplify your beauty routine while caring for your skin and the planet.
LESS
• Less plastic in packaging.
• Less water.
• Less waste.
• Less resources used.
• No synthetic hormone-disruptors.
• No PFAs, GMOs, PEGs.
• No fillers.
• No silicones.
• No animal cruelty.
• No plastic in formulas.
MORE
• Skincare actives.
• Organic ingredients.
• Safe, plant-based ingredients
• Makeup Artist-driven formulations.
• Universally flattering shades.
• Versatile, multi-use products.
• Sustainability, Recyclability, Circularity.
• Ethical production.
• Transparency.
• B Corp Certification.
The Top 3 Reasons
Why Our Customers love Aleph
- The duality of the products and simplicity of the range makes it easy to navigate the products and integrate them into your every day routine.
- Aleph is New Zealand Made. Aleph products are formulated, made, owned, and operated right here in beautiful Aoteroa.
- You can recycle your Aleph empties. They will dismantle and separate each component to circle back into their correct recycling streams. Just drop them off at any Sills + Co store.
Emma Peters
Meet the Aleph Founder
Aleph Beauty was started in 2018 by professional makeup artist Emma Peters to tackle the dirty problems in the clean beauty industry.
"Everything I’ve created for Aleph is a realisation of my vision for what beauty should be: high-performing and infinitely customisable formulas that not only deliver stunning results but also nurture the skin, ingredients chosen with a conscience. Safe for both people and animals. And packaging designed to leave no trace on the planet."
The result? An tailorable clean beauty range that empowers the creativity of the user. Aleph Beauty ticks all the boxes of a conscious lifestyle while allowing you to feel like the best version of yourself.
NEW FROM ALEPH
Multi-Use Pro Makeup Brushes
The new limited-edition Pro Multi-Use Brush Collection represents everything Emma Peters has learned about making professional artistry accessible to everyone.
Designed for precision, performance and portability, the collection brings professional-level application into everyday beauty rituals, blurring the boundaries between artistry and alchemy. Each brush is consciously created to enhance versatility, empower artistry, and seamlessly work with both cream and powder formulas.
✔️ Professional weight + balance – substantial and intentional in your hands
✔️ Multi-use design – fewer brushes, infinite possibilities
✔️ Beautiful pewter finish – tools as stunning as they are functional
✔️ Works with any formula – from creams to powders, shimmers, and your custom Aleph mixes
The collection includes; Blend and Blur Brush, Buff and Diffuse Brush, Cream and Powder Brush, and Lip and Eye Define Brush. You can discover the new Multi-Use Pro Makeup Brushes here.
You can shop the Pro Multi-Use Brush collection in Sills + Co stores and online here.
Join the Beauty Revolution
Aleph is more than just makeup, Aleph is changing the face of beauty as we know it.
We invite you to discover a different kind of beauty. One that lets you know more and wear better so that you can continue making conscious choices.
Explore the full range of Aleph products, including the new Pro Multi-Use Brushes, in store at Sills + Co stores or online today.
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Aleph
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